Rubber tree cultivation provides a living for 30 million people a year.
Yet the livelihood of these farmers is under threat from deforestation. Tyre manufacturers consume close to 70% of the world's production of natural rubber, so it’s up to companies like MICHELIN to protect and preserve these natural resources and ensure the sustainability of rubber (Hevea) tree cultivation.
For several decades, MICHELIN has been cultivating nearly 21,000 hectares of Hevea plantations in Brazil and Nigeria, which meet 12% of MICHELIN’s natural rubber requirements worldwide. To protect the long-term health of the Hevea crop in Brazil, for instance, MICHELIN invested in a sustainable agriculture program, to generate strategic social, environmental and economic results. These local farming sites also perform basic processing of their own and develop other types of culture between the lines of Hevea, such as cocoa and banana.